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49 Of The Best SEO Tools and Software for Ecommerce for 2021

Let’s face it… if you don’t rank on page one for a particular keyword or phrase, you almost don’t exist. This is why Search Engine Optimization, and ranking as high as possible for relevant keywords, are such an important part of your digital and content marketing strategies, and possibly the success of your business. Paid advertising, social media, and other online platforms are options to generate traffic and grow your business, but the majority of online traffic is organic and driven by search engines. Below are what I consider to be some of the best SEO Tools to help you rank as high as possible on the most popular SERPs such as Google, Bing, and Yahoo.




SEMrush now boasts more than 5 million clients from all around the world, so they must be doing SEO very, very well. SEMrush offers an all-in-one E-commerce solution to aid your online store’s success. Put simply, SEMrush gives you that unfair advantage every online store owner is looking for in terms of being able to audit your site to correct meta information and make your content unique. It allows you to get backlink ideas and other recommendations, research keywords, and “share” them with competitors. You can also track positions on a daily basis and find out competitors are ranking with your keywords. Yes, SEMrush is more expensive than most of its competitors, but when you consider what you get, it’s value for money especially if you’re serious about eCommerce success.



Mangools is a bundle of 5 handy SEO tools that debuted in 2014. The 5 tools include KWFinfer for keyword research; SERP Checker for SERP analysis; SERP Watcher for Rank Tracking; Link Miner for Backlink Analysis; and Site Profiler for SEO Metrics and Insights. Here are some of the things it allows you to do: find keywords with low SEO difficulty and high search volume; decipher search results, SERP features, CTRs, and 45+ SEO metrics. All for more than 52k locations including countries, cities, or DMA regions, track your rankings from setup to daily rankings in 30 seconds! Share interactive reports and stay notified about big bumps; find the best backlinks with time-saving filters; check your competitor’s website authority using the SEO authority and popularity metrics and link profile insights.



SpyFu reveals the search marketing secret formula of your most successful competitors to make things an even playing ground. It allows you to search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation since 2006. You can also learn how to connect with these domains, too. Find online and traditional leads methods – social media, email, phone, and address – you can’t find anywhere else on the internet. In addition to all of the available tools are step-by-step guides that take you through using SpyFu (and other tools) to get that advantage. 

Long Tail Pro

Long Tail Pro

Long Tail Pro has a simple and clean interface, so you don’t have to be an SEO guru to figure out how to use this tool. It allows you easily find less competitive long-tail keywords that can get you a lot of high-converting online traffic no matter what niche you’ve chosen for your online business. Be sure to sign up for Long Tail Pro’s Free Hands-On Training that will show you 3 low competition keywords that can get your site ranking in Google in no time; how to master a simple system for consistently finding highly profitable keywords; a systematic way to scale your online store and potentially double your traffic.

ahrefs logo


ahrefs, comes with a high price, but it’s a classic case of “you get what you pay for”. In ahrefs case, it’s a feature-packed SEO research and data tool used by some of the biggest companies in the world. It is one of the three main players on the SEO market along with SEMrush and Moz. Ahrefs gives you keyword research, competitive analysis, backlink research, content research, rank tracking, web monitoring, and more. Some of the priceless tools include The Site Explorer tool; The Content Explorer tool; The Keywords Explorer tool; The Rank Tracker tool; The Site Audit tool and Alerts.

7-days for $7 Trial and Paid Plans available starting at $99/mo.


ubbersuggest logo


Ubersuggest offers a suite of SEO tools. Domain Overview allows you to reverse engineer your competitors’ SEO, content marketing, and social media marketing strategy. Top SEO Pages shows you which of your competitor’s pages are ranking for popular organic keyword phrases. Keyword Suggestions gives you head terms to long-tail phrases and hundreds of keyword suggestions.  Content Ideas indicates which content pieces are getting the most social shares and backlinks. Backlink Data allows you to see the content in your niche that people are linking to, so you can approach these sites and ask them to link to you.

7-day Free Trial and Paid Plans available starting at $29/mo. Lifetime plans with 90% discount also available.

Moz logo


Moz is an all-in-one SEO Toolset that allows you to, increase traffic, SERP rankings, and visibility in search results. Moz offers access to key metrics such as Keyword Difficulty, Spam Score, Page Authority, and Domain Authority, which is the most highly correlated metric with actual Google rankings available today. Moz claims to be “The world’s most accurate SEO data” with 40.7 trillion links indexed by Link Explorer; 500 million keyword suggestions in Keyword Explorer; 100,000 local business listings optimized with Moz Local; and 8 million SERPs analyzed daily by STAT.

30-day Free Trial and Paid Plans available starting at $99/mo.

The Hoth logo

The Hoth

The Hoth, which apparently is short for Hit’em Over The Head—is an SEO agency that can fully manage your business’s SEO requirements. The Hoth has SEO specialists, web designers, and ghostwriters available, allowing you to dramatically boost your online presence. The HOTH will consider a range of clients and budgets if you’re looking for a fixed price without surprises. The HOTH can also manage your website’s entire SEO or run a pay-per-click ad campaign. Its SEO team will manage the keyword research and ad copy for you. A web designer will then create a custom landing page to generate new leads.

Prices vary for a range of different services.

… More SEO Tools and Software

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