119 Of The Best Lead Generation Websites, and Tools for Quizzes, Surveys, Forms, Polls and Pop-Ups
A “lead” is simply any person who shows some form of interest in either one of your products, your services, or your company. Lead generation software helps you automatically generate leads from multiple channels and turn that lead into a conversion.
In eCommerce lead generation is an essential business tool to grow your business. More than 90% of your online store’s visitors will never return to your store for one reason or another. More often than not it is simply because they’re not quite ready to buy and end up buying elsewhere in the future. Therefore you need to capture the 10% who are ready to buy now and also target those you intend to buy later. This is where lead generation comes into play.
There are a plethora of lead generation apps available ranging from opt-in forms; live chat; Facebook ads; marketing automation; email lookup; content marketing lead collection; email follow-up; video lead gen; surveys; lead data collection; landing page creation; and calendar scheduling.
Below are some of the most popular lead generation websites and some of the various tools they offer such as quizzes, surveys, forms, polls, and pop-ups, that help capture that valuable customer information.
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26 of the Best Lead Generation Websites
Lead Generation tools can take many forms and integrate with many other apps and software. Email marketing and opt-in forms on web pages and landing pages are still one of the most popular and effective forms of lead generation. Below is a handy list of some of the most popular lead gen websites.
OptinMonster allows you to grow your email list with high-converting email capture forms combined with advanced targeting and behavior automation. Their more than 60+ mobile-friendly templates combined with the design-builder allow you to customize messaging and branding. OptinMonster’s lead generation software works seamlessly with Squarespace, Shopify, Woocommerce, Big Commerce, Weebly, and various other eCommerce platforms.
HubSpot comes with a wide range of features that allows you to generate and convert leads such as a landing page builder, forms builder, marketing automation, email marketing, account-based marketing, and lead tracking and management. With HubSpot you can quickly get started with a personalized onboarding plan. Then to increase the chance of seeing results, there’s premium training, ongoing consulting, and technical services.
ConvertKit allows store owners to connect with customers and followers. The quality of the ConvertKit emails allows you to share valuable content that helps you build trust and showcase your expertise. They have a wide range of landing pages to help every type of business connect more effectively with their audience. Convert Kit’s Free Plan also has quality training for beginners with the right advice when starting a business.
Unbounce offers a range of lead generation tools, but the one that shines to convert more visitors into customers is its lead pages. They help capture visitor information through easy-to-design opt-in forms for e-books, webinars, and much more. Its well-designed templates and drag-and-drop interface for images, text, and form fields allow anyone to create a fantastic lead gen magnet and start driving more leads.
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23 of the Best Social Proof Tools
When it comes to marketing, social proof is evidence that other people have purchased and have has a positive experience and found value in a product or service offered by a business. People value the unbiased opinions of other consumers, so social proof can be a very good way to increase conversions.
Social proof can include customer testimonials, and product reviews, customer lists, and quantifiable data. All these things help to build trust, convey value, and improve conversions.
There are a number of different types of social proof that can be used to help boost conversion rates. Some examples include photos and testimonials from customers, company names and logos, from and well-respected brands, customer case studies, ratings or feedback from customers, reviews on third-party sites such as Yelp or Google, seals of approval from well-respected organizations, number of followers on social media platforms, sharing buttons with share counts and like counts, download and purchase counts, listing the number of customers, celebrity endorsements and shoutouts from influencers, testimonials from industry experts and expert social proof
Below are a number of social proof tools to help improve the credibility rating and conversion rate of your online store.
Proof claims to be able to convert up to 300% more visitors into leads, demos, and sales by adding it to your marketing funnel. It does this by building visitor’s trust, creating urgency, and increasing conversions by 10-15% per page. Proof’s Hot Streaks feature shows the total number of people who have recently taken some type of action on your site, which is great for content opt-in pages, webinar registrations, and free trials. You can also create scarcity with Live Visitor Count which shows the number of people currently viewing a page or your whole site.
ProveSource is an effective social proof tool. You simply create an account, copy and paste the snippet on your website, and follow the wizard to create your notifications in just 6 short steps. Then choose your colors, control the timing, set display rules, localization, images, and text to let customers know they’re not the only ones browsing your online store. Proof then collects useful analytics such as impressions, clicks, hovers, leads, engaged visitors, engagement rates, and more. You can even connect it to your Google Analytics if you wish.
Morevago is another social proof marketing tool that can help you build consumer trust, increase engagement and conversions for your online store. Morevago allows you to add testimonials and reviews to your website, landing pages, and funnels, without having to know a thing about coding. Simply copy the snippet from Morevago to the right spot on your website. On average, Morevago claims that using their social proof tool will see a 37% increase in conversions and sales!
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15 of the Best Quiz Tools
Online quizzes have become a very effective way to generate quality leads because of their higher level of engagement compared to a traditional email opt-in form. Not only do they generate leads, but they can give you the store owner a better insight into who your audience is, what they like, and what their spending power is. Below are some of the best online quiz lead generation tools to try out.
Lead Quizzes is a very handy lead generation quiz tool for marketers. It allows them to increase leads and get a better insight into who their audience is. Not only can Lead Quizzes help increase your conversion rate, the answers collected from the quizzes can help you understand your audience better.
Survey Anyplace helps you create surveys, quizzes, and assessments that capture personalized information in the final screen, via email, or in a fully branded PDF report. The information captured by this lead generation tool helps you understand what your leads like and need so you can target them in the future.
Typeform can produce interactive quizzes to collect leads, build engagement, expand brand reach, and sell more products. Quizzes are a great personalized way for someone to engage with your brand, build relationships, and outperform your competitors because you have a customer insight they don’t.
Interact is very good at creating online quizzes that generate more quality leads, segment your audience, and drive traffic to the products on your website. It is built for small to medium-size businesses and possesses all the features you need to create your own lead generation quiz that increases revenue.
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34 of the Best Online Survey Tools
Online surveys have become a popular tool used for lead generation and customer feedback. These surveys are simply a series of questions that customers, or prospective customers, answer online. They can have different formats and very few or a lot of questions. Formats include multiple-choice, yes or no, short answers, or a combination of formats. The main objective of online surveys is to capture more customer information or gather feedback about a specific product, service, or experience to find out how the product or service can be improved. Below is a list of some of the best online form tools to generate leads and increase your conversion rate and sales.
32 of the Best Form Tools
Forms, such as an opt-in form, are a tried and true method of generating leads. Once you have a person’s email address and their permission to email them, it allows you to target new prospective customers and retarget existing customers. Below is a list of some of the best lead generation form tools.
16 of the Best Poll Tools
Polls are a fantastic way of gauging whether or certain product or service you’re thinking of adding to your online store would be worthwhile introducing. It’s also the best way of reaching a lot of people quickly with instant feedback. Below is a list of some of the best poll apps to help you get your consumer’s opinions and preferences.
28 of the Best Pop-Up Tools
Pop-Ups might not sound like a serious lead generation tool, but they are still one of the most popular and effective tools to grow your online business. Whether it’s to provide an incentive discount, capture an email, a free download, or a newsletter subscription they are worth trying on your online store if used properly. Below is a list of WordPress and Shopify pop-ups.
18 of the Best Contest and Giveaway Apps
Marketers are very clever when it comes to devising methods to generate leads, that ultimately lead to sales. Contests, Giveaways, Sweepstakes, and various other promotions are all lead generation methods that can work very well. There are a lot of apps available that allow you to create professional contests and giveaways in minutes. Some of the apps can even automatically trigger follow-up emails based on your user’s response. Below are some of the best contest and giveaway apps to generate more leads for your online store.
12 of the Best Wheel Of Fortune / Spin-To-Win Apps
Wheel of Fortune, or Spin-To-Win apps basically offer your customers a chance to win something in exchange for their email address. This email address is then used to try and generate a sale down the track. Spin-To-Win apps may seem like a pointless gimmick, but they can also be very effective at building your mailing list and increasing sales. According to statistics, every dollar spent on email marketing can earn you over $30 in return. Below is a list of some of the best Shopify spin-to-win apps for your online store.
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