97 Best Email Marketing and Lead Generation Software for 2021
Email Marketing is still one of the best ways to market and sell your product, whatever the product or service may be. All of the most successful eCommerce stores have built a sizeable email list over time which they use to their full advantage. It’s the perfect way to retarget customers and turn them into loyal, return customers.
Here’s basically how email marketing works. The goal initially is to capture your customer or potential customer’s email address via an Opt-In. An Opt-in can be obtained in exchange for maybe a free product sample, guide, a cheat sheet, or an instructional video.
Once you’ve built up an email list of say 3,000 addresses, you can retarget 3,000 potential buyers on a regular basis. If you send an email to your list once a week that contains one or more products or services, and the conversion rate is only 1%, if those people spend an average of $30 each, that’s 30 x $30 = $900 extra in sales each week.
The most important features to look for in email marketing software are email editors, email templates, auto-responders, and schedulers, form builders, and reporting and analytics. You also need to clearly determine what your email marketing requirements are such as the size of your list, the types of messages that you’ll send, the metrics you use to measure success, automation capabilities, and the templates and designs that you want to use, which should reflect the tone and look of your brand.
I have written mini-reviews below of what I consider to be the best Email Marketing programs available for eCommerce to make the whole email marketing process easier, more powerful, more efficient, and ultimately better conversion rates and increased profits.
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AWeber is one of the market leaders when it comes to email marketing software. It allows you to build your email lists and connect with your audience faster and more efficiently. One of the best user-friendly features of AWeber it’s drag & drop email and landing page designer, which makes creating emails that convert easy. These can be created in just minutes, with the assistance of a huge library of professionally-designed, pre-built email templates.
ConvertKit allows store owners to connect with customers and followers. The quality of the ConvertKit emails allows you to share valuable content that helps you build trust and showcase your expertise. They have a wide range of landing pages to help every type of business connect more effectively with their audience. Convert Kit’s Free Plan also has quality training for beginners with the right advice when starting a business.
Get Response is a powerful email marketing tool for all purposes with a simple and easy to use interface. It features A/B testing, email analytics, 24/7 live support, responsive design. It allows you to send email newsletters, campaigns, online surveys, webinars and follow-up autoresponders. It’s prebuilt, well-designed email templates save you a lot of design time and make your business instantly appear professional.
Active Campaign automates your email marketing which in turn allows you to spend more time on growing your business. You can integrate Active Campaign with more than 250 of your favorite apps. Another key feature is that when it’s connected with Shopify it gives you an in-depth view of your customer’s preferences and behavior to create powerful marketing campaigns and send relevant emails to different audiences.
Moosend provides quick results from email marketing with smart email campaigns that drive results. With its drag and drop email editor, and templates, no coding knowledge is required to create beautiful and engaging emails that get opened and clicked every time. Other rich features include, A/B Testing; Data Analytics, List Segmentation; Website and User Tracking; and Advanced Reporting. Your emails can also be personalized with product recommendations.
MailerLite allows you to create advanced email marketing campaigns that include not only email campaigns, but also automation, landing pages, pop-ups, and surveys. Its email integration makes it possible to connect to other web services such as Shopify, Woocommerce, WordPress, and many others. Its email newsletters templates have a drag & drop editor makes it very easy to create attention-grabbing emails.
Constant Contact features professionally-designed, mobile-optimized templates with a drag-and-drop editor which makes it super easy to create, customize, and send professional engaging emails, no matter what the device. The software features automatic welcome emails, email segmentation, automatically resend emails to non-openers, subject line testing, and contact segmentation based on clicks, coupons, polls, and events.
Mailchimp is a popular multi-function, integrated marketing platform that allows you to create email, social media and personalized behavior-based campaigns, landings pages, customizable forms, digital ads for Facebook and Instagram, postcards, automation, and transactional emails. An added bonus is the shoppable landing page feature in addition to integration with Canva, Slack, WordPress, and others.
MailPoet is a WordPress newsletter plugin used by over 300,000 websites to send newsletters, post notifications, and email marketing automation for WooCommerce. You can add content and images directly from your WordPress media library. MailPoet is perfect for blogs to automatically send email updates to subscribers regarding your latest posts daily, weekly, or monthly. Professionally designed templates allow you to customize your email newsletters to match your audience.
SendPulse is a multi-channel marketing platform that allows you to custom design and automates emails from predesigned templates, test and validates them, and then evaluate the statistics. You can also automate recurring emails instead of having to duplicate them. Signup forms can be created in minutes. SendGrid claims to maximize deliverability rates with their industry-leading 96% average inboxing rate. Segmenting for targeted, personal messages that improve engagement is built in.
Campaign Monitor has two main products, Campaign Monitor and CM Commerce. Campaign Monitor allows you to create visually engaging and professional email marketing campaigns with its drag-and-drop feature. This allows you to visually customize every element for a completely branded email campaign that looks great and works properly on any device. CM Commerce is a similar program designed to assist the user to grow their brand with automated email marketing.
Drip allows you to build personalized marketing experiences, optimize and improve user engagement, and increase customer loyalty. Connect your Shopify, Woocommerce or Magento store to collect data, create better customer experiences, and get better customer behavior insights. You can use tags, events, and custom fields to keep track of how people are interacting with your store. Drip makes it easy to understand what each unique shopper is looking for.
Keap has 3 main products, Keap Gro, Keap Pro and Infusionsoft. Keap allows you to organize and segment customer leads and info, followup with automated emails using templates, repeat sales processes from appointments to quotes, automate follow-ups with a Campaign Builder, create and send invoices and reminders from its CRM and much more. They have a US-based phone chat support team will answer your questions 13 hours a day, which is very handy.
Optinmonster allows you to grow your email list with high-converting email capture forms combined with advanced targeting and behavior automation. Their more than 60+ mobile-friendly templates combined with the design-builder allows you to customize messaging and branding. OptinMonster’s lead generation software works seamlessly with Squarespace, Shopify, Woocommerce, Big Commerce, Weebly, and various other eCommerce platforms.
sendinblue allows you to create professional-looking emails using their email template library, or if you’re feeling creative, you can build your own. The drag and drop email builder makes it easy even for beginners. You can even personalize your emails with your contact’s name and group contacts for segmented emails based on criteria that you choose for more targeted data. Add to that features such as A/B testing and emailing scheduling.
Klaviyo’s strength is the way in which it effectively provides marketing solutions for online businesses. Klaviyo has all the tools needed to make it happen, no matter what the channel or even if you’re going from brick and mortar to online. The platforms supported include Woocommerce, Shopify, Magento, Big Commerce, Commerce Cloud, and others. It’s Customer Analytics collates data such as sales, product, and customer data.
… More Email Marketing Software
WP = WordPress
Budget Email Marketing Software
Email Marketing software can become quite expensive, especially if you have a very large mailing list because the subscription plans are based on how many email subscribers you have. There are however much cheaper and reliable alternatives based on Amazon’s SES (Simple Email Service) that will allow you to keep your email marketing budget under control. Some are 100s of times cheaper. Below are just a couple.
16 Of The Best Email Address Finders
Have you ever tried to create a collaboration with a particular company, you know the person’s name at that company, but you can’t find their email address anywhere on their website. The various websites below will solve that problem.
19 Of The Best Email Autoresponders
Email autoresponders send time or event-based messages to specific people on your email list. The most common autoresponder campaigns start with new subscribers, welcoming them to your subscription service, a free download or otherwise. You can use also segment your email contacts based on behavior and other categories. Without an email autoresponder, there’s a lot of manual work involved and it’s tricky getting the timing right. They’re a great way to manage your mailing list passively. Below is a list of some of the best email autoresponder software.
20 Of The Best Email Verification Tools
Are you noticing your email click-through rate is decreasing? The reason is usually that your email list needs a good clean-up or verification. Invalid or dangerous emails can be removed from your list using email verification software. This in turn will result in a higher deliverability rate and a cleaner email list. Below are some of the best email verification tools available.
12 Of The Best Email Template Builders
Email Marketing templates are a Godsend especially if you’re short on time, not very tech-savvy or creative. Not only are the templates professionally designed, but most of the free and paid templates are also responsive, which is very important considering how much traffic is now on smartphones and tablets. Below is a list of some of the best free email marketing templates so you can leverage the power of email marketing for your online store.
20 Of The Best Countdown Timers For Email
A popular and effective marketing strategy has always been to increase the sense of urgency with limited-time offers in order to encourage potential buyers to make a purchase on the spot. One way of doing this is to include a countdown timer in your email marketing campaigns if you’re selling a product or a service, such as a webinar. Some countdown timers are for emails only, some for websites, and some for both. Below are some of the best countdown timer apps for Shopify, WordPress, and other eCommerce platforms you could implement in your next email marketing campaign.
8 Of The Best Email Apps For Android
With smart phones now dominating the majority of the time that we communicate with others online, it was only natural that email apps for smartphones would be developed and optimized. Below are some of the best email apps for Android smartphones.
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