59 Of The Best Analytics Tools For Ecommerce
Using and implementing the data collected from eCommerce analytics tools is an essential part of improving and optimizing business practices.
Some of the things you may need to track and analyze include: Revenue Per Visitor (RPV) – the amount of money generated when someone visits your site; Average Conversion Rate – the percentage of visitors who purchase from your site divided by the total traffic; Average Order Value (AOV) – the average amount a customer spends.
As with all software, there are a number of options when it comes to eCommerce analytics tools. Below is a handy list of some of the best analytics tools to help you understand your customers better and grow your business.
ECOMMERCE EYE TOP 4 PICKS
Optimizely allows you to obtain more customer insights with experiment data, easily accessible and flexible to query. It delivers many features and services, one of which is critical data analysis components. Optimizely Stats Services is the world’s first platform for teams building experimentation analysis systems. It’s a cost-effective way to build production pipelines and one-off workflows.
Oribi gives analytical insights to allow you to focus your marketing efforts, sell more products and lower your costs. Oribi empowers online shops to understand their online customers, optimize their journeys, and turn your data into a conversion. Oribi highlights what requires your attention, understands which actions drive sales, allows you to stay on top of changes in your shop, and knows where to focus your efforts to increase revenue.
kissmetrics is perfect for eCommerce stores because it provides you with the information you need to optimize your checkout funnel, convert more visitors into loyal customers, and increase the lifetime value of your customers. See all the metrics that matter such as total sales; total revenue; average revenue per person; new visitors; visitor to purchase conversion rate; cart to purchase conversion rate; and site searches.
Klaviyo’s eCommerce analytics and reporting allow you to report on the metrics that really matter to your business, including how much money your emails are making you. Klaviyo allows you to track email and SMS performance, get answers to key marketing questions, and keep building your online business. Klaviyo highlights relevant data right alongside whatever you’re working on, so you can see where things stand without distraction.
… More Analytics Tools For Ecommerce
26 Of The Best A/B Testing Tools For Ecommerce
A/B Testing of web pages is essential for understanding user behaviors, improving conversions online, and optimizing the user experience. Without A/B Testing it’s impossible to know what is working and what isn’t for your users. Essentially, you make a comparison of an original website design called ‘control’ with an alternate version called the ‘variation.’ The ‘variation’ design has one or more elements altered in structure, placement, or function compared to the ‘control.’ The difference could be a heading worded differently, a different color scheme, different navigation or a different call to action. Below is a list of some of the best A/B Testing tools available.
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