In this article we’ll look at some of the best fashion themes for Shopify, and the range of template choices available.
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Do I need to spend money on a Shopify theme?
This old saying definitely still holds true…
“You don’t get a second chance at a first impression”Smart E. Pantz
and that’s even more the case with internet shoppers.
According to a 2018 article titled “The Human Attention Span” on Digital Information World, “A recent study found that the average human attention span has fallen from 12 seconds in 2000 to eight seconds today.”
If the first impression given is one of an unprofessional store, or worse still, a potential scam, the shopper won’t place their trust in your online store and will simply leave and never return.
All of this can happen within eight seconds. To add to that, if your store doesn’t load within even less than 8 seconds, most likely, you’ve lost a potential sale. In this day and age, poeple just don’t have the patience they used to, especially Gen X.
So, the simple answer is YES. You should spend money buying a professionally pre designed theme template that suits your Shopify store.
It’s not only about what your store front looks like and building a solid brand, but it’s also about the speed at which your site loads, how responsive it is on tablets and mobile devices as well as desktop, navigability and also the overall user interface (UI) and user experience (UX).
Let’s have a look at some of the best fashion themes for Shopify.
Theme Forest (by Envato) has 900 Shopify Themes, all of which are professionally predesigned and ready for you to import into your store and customize.
900 themes can be overwhelming, so we’ll focus on the ones in the fashion niche only for now.
SEO optimized, professionally designed Shopify themes
Another advantage of spending money on a Shopify theme is that the features and functionality will be more advanced. One of the most important features is how it handles SEO (Search Engine Optimization).
You can’t even make an impression (no pun intended) if no one visits your site. These themes will also give you a leg up when it comes to ranking higher on Google.
$40 or more might sound like a lot of money for a Shopify theme when you’re starting out and you haven’t made a cent yet, and also because there are free themes available via Shopify, but it’s money well spent.
If you’re serious about turning your store into a profitable business and creating a strong, long term brand, that not only attracts more customers, but more importantly, turns them into return customers, it’s not a difficult decision.
Fully customizable Shopify themes
You’ll find it nearly impossible to find the perfect theme that meets all of your needs in terms of color scheme, fonts, layout, types of pages, look and functionality, but the fact that all themes are customizable gives you the ability to customize it to the extent you desire.
Whether it’s adding your logo, changing the entire color scheme, replacing images, adding or removing functionality etc, it’s all possible.
I use Canva for creating everything I need from logos, to banners, to pop ups, to thumbnails, to Pinterest pins etc.
Canva also has a wide range of professionally predesigned graphic design templates which again allow you to customise them based on your needs.
There is a free version of Canva if you want to check it out and get creative.
Check out a theme’s rating and sales numbers
A good indication of quality is most often customer satisfaction. When choosing a Shopify theme, check out each theme’s star rating, the number of reviews, the number of sales and how recently it has been updated.
Each theme allows you to preview the them before you buy. Check out the home page, other pages, it’s functionality, it’s responsiveness and also how the theme would look for products in other niches.
Just because the main example is based on fashion, it doesn’t mean that the theme couldn’t be customized for a store selling bicycles for example.
Make sure the theme is robust, try and break it if you can by clicking here, there and everywhere in quick succession.
Shopify Theme security
Make sure the theme you choose has the latest security features, because if something goes wrong with your customer’s data or the transaction itself, you’ll lose your customer’s trust.
Word gets around very quickly these days on the internet and any negative feedback can impact on the success of your store.
Features and benefits
Most of the Themeforest Shopify theme templates include all the essential things such as:
- 1-click import demo
- SEO optimized and ready
- Powerful theme settings
- Responsive and retina ready
- Inbuilt meg menu
- Mail Chimp newsletter support
- Instagram shop
- Age verification popup
- Shipping rates calculator
- RTL languages support
- Auto height option
- Wishlist app included
- Unlimited custom tabs
- Quick Shop
- GDPR compliant
- Sticky add to cart button
- Countdown timers
- Photo Swipe gallery for images
- Built in quick view feature
- Dynamic checkout
- Catalog mode option
- Cookie Notice pop up
- Promo popup option
- Infinite scrolling and add more button
- 9 advanced variant swatches
- Clean and commented code
- Drag and drop functionality
- YouTube video tutorials
- Optimized performance
- Smart image lazy loading
- Cross browser compatibility
- Off canvas or cart dropdown
- Multiple search options
- Ajax products filters
- Google fonts
- Online support forums
- Free lifetime updates
What is GDPR compliance?
The General Data Protection Regulation (GDPR) is a European Union (EU) law that provides EU residents with control over their personal data. Themeforest themes do not collect any data, so basically, they are GDPR compliant.
What does Regular and Extended License mean?
This means use by you or one client, in a single end product which end users are not charged for. The total price includes the item price and a buyer fee. The prices listed below are for a regular license and are a one-time fee.
This means use by you or one client, in a single end product which end users can be charged for. The total price includes the item price and a buyer fee, and is much more expensive.
Shopify theme support
If the support offered for the theme isn’t enough (it usually ranges from 6-12 months), it can be extended for a fee.
Support usually includes:
- Availability of the author to answer questions
- Get assistance with reported bugs and issues
- Help with included 3rd party assets
Support usually does not include:
- Customizations and installations
My top 10 favorite Shopify Fashion themes
One of the most popular niches in ecommerce today is Fashion and Apparel.
Themeforest (by Envato) has 286 different Shopify fashion theme templates to choose from and a lot of them are truly stunning and will definitely make a very good first impression and give you that added confidence everyone needs when launching an online store.
These themes have been chosen mainly based on aesthetic, usability, functionality, security, responsiveness, SEO and load speed.
I’ll count them down from 10 to 1.